If you are new to the world of horology and want a quality timepiece, just look for the words ‘Swiss Made’ stamped on the dial. According to a European law that regulates the use of the name ‘Swiss’ for watches, a Swiss Made timepiece is one that has been assembled, adjusted and subjected to official tests in Switzerland. In addition, at least 50% of the components of the movement should be manufactured in Switzerland.
What does the Swiss Made label mean for you?
The words ‘Swiss Made’ guarantee the highest standards of quality and assurance. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). The guarantee covers both traditional manufacturing and new technologies.
What lies behind this reputation?
The fundamental values of the Swiss Made label not only represent high-quality timepieces, but they also maintain their high standards, giving consumers the best of assurance. The Swiss Made name faces strong competition, however, thanks to the unique infrastructure, know-how, and spirit of innovation, it has succeeded in maintaining its leading position.
How is ‘Swiss Made’ defined by law?
A watch is defined as Swiss Made only when it carry the indications ‘Swiss Made’ or ‘Swiss’, or any other expression containing the word ‘Swiss’ or its translation. According to Swiss law, a watch is considered Swiss if:
A Swiss Watch Movement is considered Swiss, if:
Bernhard H. Mayer® watches are manufactured in accordance with Swiss watchmaking traditions and follow the highest standards of product quality and craftsmanship. That means the standard and quality of our watches are more than assured.
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The exclusive timepieces and jewellery designed by Bernhard H. Mayer® uphold the highest standards of product quality and craftsmanship.
Established traditions are respected in the creation, design and production of all Bernhard H. Mayer® products. Brilliant timepieces are manufactured in accordance with Swiss watchmaking traditions and standards, whilst gems and precious metals are chosen and crafted into jewellery based on guidelines set by premier jewellery institutions.
Authenticity in the quality of Bernhard H. Mayer® products is part of a continuing commitment to product excellence.
The Spirit Of A Family Tradition
In 1871, when the small town of Pforzheim or Goldstadt (City of Gold) was just seeing its humble beginnings as the centre of Germany’s jewellery and watchmaking industry, the Mayer family set up shop and began manufacturing and selling dies (tools for minting coins). The independent family-owned business expanded into minting and soon they were producing collectible and commemorative coins from precious metals which were valued all over the world.
With the turn of the 19th Century, embossed and engraved covers of quality pocket watches were becoming indispensable accessories to enthusiasts. Great grandfather Mayer took on the hobby of engraving watch covers, and it was this leisurely interest that later turned out to be the stepping stone of a passion, style and newly found tradition which laid the foundations for Bernhard H. Mayer® watches.
As time went by, the watches became strongly associated with the Mayer business and when the family decided to acquire a traditional watch production facility in Switzerland, it was only a matter of time before the Bernhard H. Mayer® brand would become known as a genuine manufacturer of Swiss watches.
What began more than a century ago continues successfully in the decades to come. Bernhard H. Mayer® offers selections of timepieces designed to suit the personal tastes of its wearers. All Bernhard H. Mayer® watches are Swiss made in accordance with Swiss standards of quality and assurance. Both technical and aesthetic designs are ensured by the specialised craftsmanship and exceptional skills of watchmakers that render a tradition of excellence.
From classic styles to contemporary renditions, Bernhard H. Mayer® offers selections of fine jewellery that present exquisite sparkle, colour and design. Gems and precious metals are chosen and crafted into jewellery based on guidelines set by premier jewellery institutions.
Each jewellery piece is lovingly and expertly designed and made by skilled jewellers.
If you have a hand-wound watch, it is advisable to wind it every morning. Mechanical watches must be serviced at least every three to five years to have the mechanics checked and relubricated. The tiny parts inside the watch are under tremendous strain, so friction is their greatest enemy. Lubrication prevents the bearings from drying out and grinding away the steel parts.
Exposing your watch to high temperatures, such as placing it on the dashboard of your vehicle or submerging it in a hot tub, may cause the watch to malfunction, may shorten battery life, or may damage its internal components. Leaving the watch in extreme cold temperatures may cause irregular timekeeping.
Do not expose an analogue quartz watch to magnetism. If you do, it may temporarily stop operating or may show gain or loss in time.
To ensure that it maintains its water resistance, make sure the crown of the watch is always pushed against the case. You should have your watch checked once a year for water resistance. Condensation inside your watch is an indication that its water resistance has been affected.
For maximum performance, regularly wipe your watch with a clean, soft cloth. Stains, water spots and dirt that have accumulated on the case, crystal or bank may cause premature wear. If you use your water-resistant watch in the shower, chlorinated water or saltwater, rinse it with fresh water and dry it thoroughly afterwards.
Care for the Crystal Surface
Care for Metal Bracelets
Care for Leather Straps
Care for Rubber Straps
Gold, Platinum and Silver Care Tips
Diamond Care Tips
Gemstone Care Tips
Pearl Care Tips