SOCIAL MEDIA TOOLKIT
READY TO START?
Just getting started on social media? Here’s a simple guide to help you kick things off right.
Choosing the Right Social Media Platform
Know your audience and which platforms they use.
Set clear goals for what you want to achieve, like more followers or brand awareness.
Start small with platforms you can handle.
- Match your content to the platform.
Use Instagram and YouTube for visuals and to let your audience absorb more information; Twitter and Facebook if you want to engage in more discussion.
Stay flexible and adapt to new trends and user behavior.
Choosing Social Media
Account Type
PROS
- Stay in touch with friends
- Share casual updates
- More Personal
CONS
- Fewer business tools
- Limited reach for business purposes
- No access to detailed analytics
PROS
- Reach more people
- Run ads easily
- Get detailed insights
CONS
- Requires more management
- May feel less personal to followers
- Needs a consistent content strategy
Connect
with the Community
Joining the social media community helps you grow your presence and make valuable connections.
Why It’s Important: Learn from other entrepreneurs, stay updated with trends, make new friends, and give your business more credibility by getting people talking.
How to Do It: Follow industry leaders, join groups, like and comment on posts, and join webinars and meetups.
Important Rules
for Using Social Media
Stick to your company’s social media policy to protect your business and reputation.
Misleading info can cost you customers or get you into legal trouble.
Make sure you read and understand your company’s social media policy. Click here for QNET’s Social Media Policy.