The direct selling business model works by reaching out to customers and members with premium, exclusive products that are not generally available through retail stores. Even then, most of these products, whether durable or consumable, have features and benefits that must be communicated to the customer; that kind of detail is simply impossible to relay in a retail setting. In the case of consumables, the product’s efficacy must be shown in order to secure recurring purchases. The success of any direct selling organization is dependent on this factor.
In terms of pricing, it is important to note that pricing is up to the manufacturer/seller. Most consumer products cost 30% of their MRP, with the remainder split between marketing expenses and wholesaler and retailer margins. The formula used by direct selling companies remains the same.
At QNET, we offer a wide mix of products in multiple various categories. There are over 300 product brands in the categories of health & wellness, home care, lifestyle, luxury, and personal care. Each of these products has been carefully developed exclusively for QNET by international suppliers.